Patrick Miller

01 March 2021 This article is part of a series of articles from the WARC Guide to shoppable media.
26 May 2020 Customers have turned to digital retail sites during the pandemic, which has accelerated the US e-commerce penetration rate. In the last ten years, e-commerce as a share of total retail sales increased 10 points; in the last eight weeks, it has increased 11 points.